MI AMI 2023 is back again this year, with the 17th edition in 19 years . A new stage for one of the most anticipated events of the year based in Milan on 26, 27 and 28 May 2023.
My role was to create illustrations for the festival poster, merch and various materials, including 2 color versions for screen printing. MI AMI’s goal was to help guests open up and find a treasure of love within themselves, to break free and embrace the moment. I pictured festival-goers in the beauty of nature, seeking something individually unique, collectively experiencing their personal journey known only to them.
MI AMI team: Stefano Bottura, Giulia Cortinovis